In the age of the internet, the output of effort can be multiplied with very little time/capital which allows the ordinary individual who knows how to use the internet effectively to easily make money. The Internet has given the ordinary individual permissionless leverage. The best part is you can create value doing things you love. Create content that provides value to your target audience and you are almost guaranteed to make money.
Examples include PewDiePie's Youtube Channel, Joe Rogan's Podcast.